25 Feb Bellator continues growth with new countries
Multimedia entertainment studio Electus, an operating business of IAC (NASDAQ: IACI) today announces that Electus International has secured new deals for Bellator MMA™ with broadcasters in Australia (Network Ten), France (RTL9), Italy (Discovery), Spain (15 TV), Portugal (SIC) and Croatia (Fight Channel), exemplifying the widespread growth the emerging mixed martial arts (MMA) league has shown since appointing veteran fight promoter Scott Coker as Bellator president in June 2014. Electus International has also renewed deals with broadcasters in Southeast Asia and Hong Kong (Celestial Tiger Entertainment), Israel (Ananey) and Poland (NC+). Bellator continues its partnerships in Latin America (Fox Sports), Brazil (Esporte), Russia (R2), the Middle East (OSN) and New Zealand (Sky Networks).
Bellator MMA can now be seen in over 400 million homes worldwide in over 120 countries, further growing the promotion globally.
“Bellator has made record-breaking strides, establishing itself as an elite MMA promotion with an expansive global audience and we’re thrilled to bring it to viewers and fans worldwide” said John Pollak, President of Electus International.
In November 2014, Bellator 131, the first major event under Coker, smashed rating records during its broadcast for Spike TV. The main event between Tito Ortiz and Stephan Bonnar delivered 2.2 million viewers, making it the most-watched MMA fight on cable in 2014. Bellator 131 was also the highest-rated Bellator event in league history.
The next big Bellator event, “Bellator 134: The British Invasion,” takes place on Friday February 27th at Mohegan Sun Arena in Uncasville, CT, featuring the UK’s best fighters including Paul Daley and Liam McGeary. The special event will include a superfight between “King Mo” and Cheick Kongo.
Bellator is owned by American global media company, Viacom, and is available in almost 100 million homes on Spike TV in North America. Additional exclusive Bellator content, Bellator preview shows, fighter profiles, and high-octane fight highlights run on Spike TV and Bellator.com.
Bellator features many of the best and exciting fighters in the world, including Tito Ortiz, Will Brooks, Muhammed “King Mo” Lawal, Patricio “Pitbull” Freire, Michael Chandler, Joe Warren, Bobby Lashley, Douglas Lima, Emanuel Newton, Kimbo Slice, Brandon Halsey, Liam McGeary, Michael Page and Eduardo Dantas among others.